Multimedia Designer
Role
2D/3D Animation, Video Editing
Focusing on
2024
Year
As a multimedia designer at Shopee's New Markets division, I specialized in creating localized video content during the company's expansion into Latin America.
I produced and animated over 160 promotional videos in Brazil, Mexico, Spanish and French, developing culturally-adapted motion design content for different European and Latin American markets, while establishing efficient production workflows that reduced team delivery time by 30%.
Beyond content creation, I collaborated with cross-functional teams including marketing strategists and local market experts to optimize video engagement metrics, conducted A/B testing for different visual styles, and led internal training sessions to enhance team communication and creative workflow efficiency across international offices.
Project
Shopee Marketing Campaign
Year
2020-2022
Disciplines
Social Media Marketing, Sale Campaign, Branding
Credits
Effy Lan - Multimedia Designer
